ICICI Direct Franchise is an arrangement that is highly superior in offering the edge of the sub-brokership program across the Indian financial market. By 2012, the company’s sub-broker program along with it’s authorized person program had been spread across the country with 212 outlets residing in tier 1 city. The customer-base in Tier-II cities was facilitated with the franchise model. The 2012 records highlight ICICI Direct had been serving in 428 locations through 1200 franchise outlets. The franchise model of ICICI Direct is suitable for people, who are willing to switch to the entrepreneurial domain with limited investment or capital.
They follow all the requirements laid by SEBI for their franchise and sub-broker program. The applicants and existing sub-brokers are required to get registered as an Authorized Person. Sub-brokers are also compelled to get registered under the exchanges while complying with the SEBI’s regulations. The Authorized Person is required to adhere to all the duties of the sub-broker and maintain a similar security deposit and follow the likely revenue sharing. The ICICI Direct has come up with the Authorized Person model for candidates with extensive experience in the monetary market. Their experience must be within 1 to 3 years. Other than this, the candidate should be capable of arranging capital investment for establishing the infrastructure.
