ICICI Direct is one of the largest retail brokerage companies in India. Part of the ICICI Group. It provides online trading and investment services to more than 5 million customers. Services provided include trading stocks, commodities and currencies on BSE, NSE and MCX. The company also provides mutual funds and initial public offerings, time deposits, bonds, NCD, equity instruments, housing loans, equity loans, etc.

The most popular ICICI Direct service is a three-in-one account, which includes an ICICI bank account, an ICICI merchant account and an ICICI Demat account. Three-in-one accounts provide worry-free transactions. 

ICICI Direct offers multiple brokerage plans like -Secure plan, prime plan, prepaid brokerage plan and Neo plan.

The ICICI Neo plan is a fixed-rate brokerage plan. Provide non-intermediary trading of stock futures. It charges a fixed fee of 20 rupees for completed day trading and option trading orders and a brokerage commission of 0.55% for stock delivery. The program provides access to trading skills. And research, 30 minutes to pay when selling stocks and low-interest financing.

Account types

ICICIDirect provides two account types: 

3-in-one account

A three-in-one account is a combination of the bank, corporate and Demat accounts. These accounts are linked to each other to allow seamless transactions between them. 

2-in-one account 

A two-in-one account consists of a business account and a Demat account. Customers can use their non-ICICI bank accounts to connect to business and Demat accounts. This will allow you to avoid opening a new bank account with ICICI Bank to trade and invest through ICICI Direct.

ICICI provides its clients with 4 types of brokerage plans: 

ICICI Neo plan

ICICI Neo plan provides free stock futures brokerage services. Intraday brokerage and F&O charge 20 rupees, and equity delivery brokerage charges 0.55%.

ICICI Direct Prime program

The ICICI Direct Prime program is designed to reduce brokerage fees and transfer funds to your bank account as soon as you sell stocks. The program also provides exclusive research for members. There are four basic plans to choose from, customers are 299 rupees, 1,999 rupees and 2,999 rupees. Each of these plans provides initial broker waivers for all stocks and derivatives products. All plans are valid for 365 days.

ICICI Minimum Brokerage Service 

ICICI MinimumBrokerage Service for direct agency 

• The minimum brokerage service for the delivery part of the I-Secure plan is 35 rupees per transaction or 2.5% of the transaction value, whichever is lower. 
• Each transaction is 25 rupees or 2.5% of the transaction value, whichever is lower. For shares less than 10 rupees per share, ICICI charges a fixed fee (0.05 rupees) per share.

ICICI Direct Online Account Opening

Online account opening ICICIICICIDirect provides services for customers whose Aadhar card is associated with their current phone number for OTP verification.

If your Aadhar is not linked to your current phone number for OTP verification, you can go to the nearest ICICI bank branch to perform the transaction. 

Benefits of ICICI Direct (Benefits)

The following are the benefits of ICICI Direct. Before opening an account with ICICI Direct, you should be familiar with the advantages and disadvantages of ICICI Direct. The advantages and disadvantages of ICICI Direct will help you determine whether it is suitable for your investment needs.

1. A three-in-one account combines your bank, broker and Demat accounts. All accounts are from ICICI and are very well integrated. This feature makes ICICI the most exciting online trading player. No manual intervention is required. This is Toan online trading environment. 
2. Online investment IPOs, mutual funds, Indian government bonds and postal savings plans-all from one website. ICICI Lombard also provides general insurance. 
3. Both BSE and NSE can trade. 
4. Mobile device transactions.
5. Through the VTC function (validity to cancellation), customers can place buy or sell limit orders with a validity period of 45 days.

Disadvantages (Disadvantages) of ICICI Direct 

The following are the disadvantages of ICICI Direct. Check the ICICI Direct error list. 

1. ICICIDirect’s brokerage services are of high quality and non-negotiable. Brokerage services can be reduced by signing up for the ICICIdirect Prime plan or prepaid brokerage services.
2.  The ICICI minimum brokerage commission under the standard I-Secure plan is 35 rupees per transaction, which is a lot for traders dealing with small trade.
3. ICICI charges a fixed fee of 0.05 rupees for brokerage transactions up to 10 rupees, which makes it difficult to trade low-priced stocks.
4. After the first 20 free calls each month, ICICI Direct charges 25 rupees for each transfer.