Like fine whisky, Texan oil exporters tout unblended crude
Decades ago, a distiller in Scotland discovered the marketing power of “single malt” whisky, untouched by blending – a technique now being embraced by sellers of Texas crude oil.
Decades ago, a distiller in Scotland discovered the marketing power of “single malt” whisky, untouched by blending – a technique now being embraced by sellers of Texas crude oil.