Alice Blue was founded in 2006, and it is a discount broker based in Bangalore, providing stock and commodity trading services on BSE, NSE and MCX. Alice Blue also provides deposit services (Demat accounts) through her CDSL membership.

Alice Blue provides its clients with a simple brokerage program Freedom 15 (F15). F15 fixed commission brokerage plan minimizes brokerage fees, so customers bear the lowest transaction costs. This is a discount brokerage program that provides brokerage free equity delivery trades for brokers. Customers do not need to pay any brokerage fees for transactions in this segment. For all other parts, Alice Blue charges 15 rupees or 0.01% for each completed order, whichever is lower.

Alice Blue Financial Services has a network of 17 offices in major cities in India. These branches provide customers with personalized brokerage services. It also has more than 1,000 partners in India. 

Alice Blue provides its clients with an online stock trading platform. ANT (Analyze and Trade) is a trading platform from Alice Blue. It was created by TradeLab and uses Omnesys NEST as its backend. The platform provides mobile, desktop and web versions. ANT Meta and ANT Scanner are trading software provided by discount brokers.

The software also provides access to internal and external online trading tools to help its customers thoroughly analyze their transactions and make smart business decisions. Tools and applications paid for in the Trade Store.

Alice Blue also provides clients with the opportunity to visit the Trade Academy, an online resource for learning investment concepts and trading skills. 

Alice Blue Financial Services USP (Unique Sale Proposition) 

The following are the unique selling points of Alice Blue Financial Services:

• More than 20 years of trusted experience as a full-service broker 
• ANT – a Flagship trading platform for analysis and trading 
• Freedom 15 Discount Brokerage Plan- Easier and cheaper fixed commission brokerage plan. 
• Equity Delivery brokerage is free. No broker fee for cash & carry trades.
• Pay 0.01% or Rs 15 whichever is less brokerage for all other segments at BSE, NSE, and MCX.
• Free trading software to all its customers.
• Advanced trading tools: ANT Meta and ANT Scanner. 
• The trade school with other third-party tools is an online resource for learning investment concepts and trading skills.

Alice Blue online Account Opening 

Alice Blue provides a trading account and a Demat account (two-in-one account) for trading on BSE, NSE and MCX. The company offers 3 convenient ways to open an account:

Instant account opening (online eKYC and Aadhar eKYC)

If you have a complaint about eKYC and your Aadhar number is associated with your correct phone number, you can conduct instant transactions and open a Demat account. This is a paperless way to open an account. No need to print, sign or send the form to the broker.

Visit Alice Blue branch 

Alice Blue has more than 15 offices in India. You can visit any of these branches to open an account there. 

Request an account opening form 

You can also request an account opening form from customer support. The account opening form will be mailed to you. You can fill out the form and send it to the address provided. 

Accounts for trading stocks, commodities and Demat are opened within 24 hours. Because the broker received the complete and correct form.

The advantages and disadvantages of Alice Blue Advantages: 

The following are the advantages of Alice Blue. Before opening an Alice Blue account, you should be familiar with the advantages and disadvantages of Alice Blue. The advantages and disadvantages of Alice Blue will help you determine whether it is suitable for your investment needs. 

• Free (F15) stock delivery transactions under the plan are free. Pay up to 15 rupees for transactions in other market segments. 
• There is no minimum placement service. There is no minimum requirement. There are no prepaid duties.
• Alice Blue is a financial services company that has been providing brokerage services since 2006.
• Use Omnesys’ NEST PLUS trading platform as the back end of ANT. Omnesys NEST provides a powerful risk management and order management system, which is used by more than 200 major brokers in India. 
• ANT trading software is provided free of charge to all customers. 
• Provides access to various third-party tools and applications used for online transactions. Booking type i. All customers can use prepaid payment orders and secure orders.
•  Trading is possible on BSE, NSE and MCX. 
• Use eKYC and Aadhar eSignature to open an account immediately without paper.
•  Daily market reports are provided free of charge to all customers.

Disadvantages of Alice Blue:

The following are the disadvantages of Alice Blue. Check out the list of Alice Blue’s shortcomings.

• Alice Blue no longer provides full-service brokerage services. They also stopped providing unlimited monthly/annual business plans.
• Online IPO, NCD, and Company bonuses are not available. 
• Call & Trade transactions require an additional fee of 20 rupees per order.
• Positive cancellation terms and conditions orders are not available.